Why Painting?

There is no market leader.

The painting industry is highly fragmented. This disorganization creates an opportunity for CertaPro, with its sophisticated systems and commitment to satisfaction, to own the market — fast.

Painting is necessary.
Nearly every commercial and residential property building is going to need paint or repainting every three to seven years.

People love their homes.
People take pride in taking care of their homes. Painting is an obvious choice for maintaining pride of ownership and protecting a valuable investment.

Painting is fashionable.
Fashion and design have a big influence on both the residential and commercial painting markets. People will always want to live and work in a beautiful space; they want to feel inspired.

The family phenomena
Demanding careers, family activities, play dates and soccer practice—and maybe some personal time, allow little time for homeowners to paint themselves.

CertaPro Painters has leveraged these conditions to create a highly profitable business that delivers real value to the customer experience.